Origen: Of Rabbits And Men

The site is getting hammered right now and its taking forever for things to load, but its getting there. The unveiling of Microsofts newest viral marketing site is underway and all i can see is rabbits running in wheels and on thorns and things. Then scary music appeared with that dam tree and i think i chose my country by clicking on a British flag.
This best be worth my efforts Microsoft!

-- UPDATE
Looks like a place where you can enter competitions, listen to scary gamers rant about how good the xbox is on their fansites, as feed a rabbit halucenagenic fruit. Which is the only interesting thing about the site.

Oh, apart from getting that rabbit high, i managed to enter a competition to go to Origen. I dont know where that is but it sounds fun and if they have XBox 360's there it will be the best.
Wonder if this is Microsoft's effort at their own pet simulator?